This Pharmacy Has Them
Coming Back For More - Emu Oil That Is
Reprinted by permission
Emu Today & Tomorrow
Gary Reeder, Senior pharmacist at Professional Village in Sacramento,
California is proud to market and compound with emu oil.
was introduced to emu oil four years ago after it was marketed to a
local group of independent pharmacies called Leader Pharmacy Group, of
which Reeder is a member.
"Some of the
pharmacies in the group began marketing and using the emu oil so we
decided to pick it up also," says Reeder. "The oil ties
in fairly closely with our busy compounding pharmacy-we do a lot of work
with natural products. It's evolved into emu oil being an
extension of our natural products that we work with every day."
Professional Village began selling emu oil over the counter to gain a
feel for public acceptance.
"And it has
done very well for us," maintains Reeder. "We've sold a
lot of the oil and I think that primary to sales success is that
everyone employed by the pharmacy has used the oil themselves.
That makes a big difference when you have a products that people are not
that familiar with-it makes for better recommendations from the sales
staff if they're also using it."
Reeder says he's
greatly impressed the oil's "rapid anti-inflammatory "
ability. "You can use it on small joints-small areas of the
body that are aching (muscle or joint pains). You rub it in and
I've observed myself that within just a few minutes you experience
relief. I have a little bursitis in the knuckles and I'll rub on a
little oil and within five minutes all the pain is gone."
Village Pharmacy client response to emu oil products is notable.
Reeder relates that the establishment has a lot of repeat business from
individuals coming back to purchase more of the pure emu oil and
an emu oil lip balm the pharmacy markets."
pharmacist, "Recently I introduced emu oil to my massage therapist
I work with. She has her own set of oils that she normally works
with but I let her do a full body massage on me several times using just
the emu oil and it was a great improvement over the other oil she was
using. And she related that her hands ached less after she was
through. She's considering making emu oil her stock massage oil
Village has done some compounding with emu oil as well.
"We've added it to a few of the crèmes and lotions that require a
bit of an emollient-a skin softener ingredient as well as some of the
other anti-inflammatory ingredients that we use," relates Reeder.
satisfaction is important to the pharmacist. Says Reeder, "To
me, emu oil is a very exciting product and I enjoy selling something
that works. We all sell things that often times we don't hear back
any response at all or it's a negative response. And it's
enjoyable to have a natural product such as emu oil that we can almost
be sure in every case that it's going to help, and people are going to
like it and are coming back asking for more. I would like to see
the oil get a little more publicity."
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