Vogue Magazine
September 1996 Excerpt
"The emu is causing quite a stir...
for a bird that can't even get off the ground." Anne Weintraub
reported that emu oil rendered from the bird's fat is emerging as the
world's next cosmetic rage. ‘I think it will be another aloe vera,’
says Mark Potter chemist at Donna Karan Beauty Company, the first American
group to use the ingredient in commercial beauty products. ‘It’s
really the ideal oil.’ Non-comedo-
genic and an anti-irritant, emu oil is touted as a powerful moisturizer
that penetrates deep into the skin. ‘We believe emu oil’s fatty acids
actually mirror what’s found in the skin’s top layer, so it readily
accepts the oil’ says John Caputo, chairman and CEO of New World
Technology, which produces emu oil under the name Kalaya Oil. Studies done
at Boston University have shown that emu oil may actually stimulate
skin-cell regeneration and help reduce wrinkles and sagging. The emu craze
is spreading beyond cosmetics as die-hard fans claim the oil takes care of
everything from eczema to burns to join pain – telltale signs of a
household name in the making reported Weintraub."
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