Vogue Magazine

September 1996 Excerpt

"The emu is causing quite a stir... for a bird that can't even get off the ground." Anne Weintraub reported that emu oil rendered from the bird's fat is emerging as the world's next cosmetic rage. ‘I think it will be another aloe vera,’ says Mark Potter chemist at Donna Karan Beauty Company, the first American group to use the ingredient in commercial beauty products. ‘It’s really the ideal oil.’ Non-comedo-
genic and an anti-irritant, emu oil is touted as a powerful moisturizer that penetrates deep into the skin. ‘We believe emu oil’s fatty acids actually mirror what’s found in the skin’s top layer, so it readily accepts the oil’ says John Caputo, chairman and CEO of New World Technology, which produces emu oil under the name Kalaya Oil. Studies done at Boston University have shown that emu oil may actually stimulate skin-cell regeneration and help reduce wrinkles and sagging. The emu craze is spreading beyond cosmetics as die-hard fans claim the oil takes care of everything from eczema to burns to join pain – telltale signs of a household name in the making reported Weintraub."

Close Window